All Is Not Vanity
The rise of literary self-publishing.
"As it happens, mainstream publishers now expect all but their best-selling fiction writers to do most of their marketing themselves. Once the publication date rolls around they offer little or nothing beyond sending out copies for review and giving the book space in the catalogue. Authors are expected to maintain a website, write a regular blog and social-network themselves silly. Many authors are so disappointed by the lack of support from their publisher that they hire professional publicists to supplement the in-house effort. And still the average conventionally published novel in Canada is lucky to sell 2,000 copies—and that is assuming it makes it into Chapters/Indigo as well as most independent bookstores."