"The Guardian is considerably more complex a read than any of the other major publications, including The New York Times..."

http://www.theawl.com/2013/01/goodbye-anecdotes-the-age-of-big-data-demands-real-criticism

Goodbye, Anecdotes! The Age Of Big Data Demands Real Criticism

Trevor Butterworth | January 15th, 2013

According to Cristianini et al.'s analysis of a subset of the media—eight leading newspapers from the US and seven from the UK; a total of 218,302 stories—The Guardian is considerably more complex a read than any of the other major publications, including The New York Times. Surprisingly, so is the Daily Mail, whose formula of "celebrity 'X' is" happy/sad/disheveled/flirty/fat/pregnant/glowing/ and so on apparently belies its complexity (when I mentioned this to a friend who is an intellectual historian and Guardian reader, she said, "actually,sometimes I do read the Mail"). Together, according to Comscore, these three publications are the most read news sources in the world.