Saturday, November 26, 2016

How Kellogg worked with ‘independent experts’ to tout cereal

How Kellogg worked with ‘independent experts’ to tout cereal


"The company paid the experts an average of $13,000 a year, prohibited them from offering media services for products 'competitive or negative to cereal' and required them to engage in 'nutrition influencer outreach' on social media or with colleagues, and report back on their efforts."

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