"Obesity rates among Wisconsin adults are higher than previously reported for the state. According to findings from the Survey of the Health of Wisconsin (SHOW), a population-based health examination survey, 39.4 percent of Wisconsin adults are obese. The state’s obesity rate is 4.5 percent higher than the national average obesity rate of 34.9 percent. Obesity rates are higher in persons who are older, poor, less educated, minorities or who live in a community with high economic hardship. The prior estimate of 31 percent for Wisconsin was based on phone surveys and self-reported height and weight."