More on direct to consumer advertising from Bryan Liang and colleague

http://www.ncbi.nlm.nih.gov/pubmed/21552236

Nat Biotechnol. 2011 May;29(5):397-400.
Reforming direct-to-consumer advertising.
Liang BA, Mackey T.

Source
1] Department of Anesthesiology, San Diego Center for Patient Safety, University of California, San Diego School of Medicine, San Diego, California, USA. [2] Institute of Health Law Studies, California Western School of Law, San Diego, California, USA.
PMID: 21552236 [PubMed - in process]