INTRODUCING "THE REAL BEARS" ANIMATED SHORT FILM TAKES ON BIG SODA
| Saturday, 13 October 2012 | |
| The Center for Science in the Public Interest is escalating its longstanding campaign to reduce the consumption of soda and other sugary drinks today with the release of an animated short film exposing the drinks' unhappy health consequences. The Real Bears tells the story of a family of polar bears who, even in their distant Arctic environment, are not immune from sunny marketing messages from Big Soda. The whole family is consuming too much soda… and is experiencing everything from weight gain to tooth decay to problems in the bedroom. Only after recuperating from a terrifying visit to Doc Fox's chilly surgical suite does Pop Bear come to realize that soda has brought nothing but sadness to his family. In the film's stirring denouement, he leads his family to reclaim their health—and their happiness. |
"No one's saying you can't have the occasional soda," said Mraz. "But by calling attention to some hazards of sugar consumption perhaps folks will choose healthier options. I have had people close to me devastated by the effects of over-consuming sugar and soda on a daily basis over many years. I hope The Real Bears inspires people to think about what they drink and make a change for the better."
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