Are There Zombies In Your Marketing?
Lisa Arthur, Contributor
"But, let’s be clear about this: Even though October 31 is only a few days away, zombies do not belong in your marketing plan.
I’ve been talking one-on-one with lots of marketers over the past few weeks, and I’m finding that far too many are bogged down by the undead –not “creatures,” of course, but strategies and tactics that are now out-dated, ineffective and well, simply useless. These zombies are lurking in marketing plans of companies both large and small, and they’re impeding progress, thwarting change and ultimately, damaging results."
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