On "moreishness," “hedonic hyperphagia,” and greed

http://www.theaustralian.com.au/higher-education/scientists-study-secrets-of-moreishness/story-e6frgcjx-1226619386642

Scientists study secrets of 'moreishness'

SCIENTISTS are starting to unravel the mystery of moreishness - why some snacks seem impossible to eat in small amounts.

It is the phenomenon that explains why it can be so difficult to dip into a crisp packet without polishing off all the contents.

Likewise, a single bite of chocolate may prove waist-expandingly fatal.

Some might call it greed, but another name for such behaviour is “hedonic hyperphagia”.