http://www.ncbi.nlm.nih.gov/pubmed/23557042

Am J Bioeth. 2013 May;13(5):25-7. doi: 10.1080/15265161.2013.776136.

Pharmaceutical "nudging"-reinterpreting the ethics of evaluative conditioning.

Ploug T, Holm S.

Source

a Aalborg University Copenhagen.