"Five years ago the pop-neuroscience project began to wither."

http://www.slate.com/articles/health_and_science/science/2013/07/neuroscience_hype_is_brain_science_still_trendy.html

The End of Neuro-Nonsense

Is the age of mindless brain research already over?

By Daniel Engber|Posted Monday, July 29, 2013

"I’ll even name the year when the public turned its back on neuro-hype: The woocommenced its quick decline in 2008. That was its inflection point, its production peak, the moment when pictures of the brain were tapped for all the easy headlines, strip-mined for credulous investors, and otherwise sucked dry of whatever dopey data they could provide. Five years ago the pop-neuroscience project began to wither."