@uthor: "...you have a landscape of social documentation and medial interaction that collectively generates an algorithmically amplified real-time archive of authorial presence."

What Is an @uthor? by Matthew Kirschenbaum


"What is new, however, is a book tour accompanied by the author’s own Twitter stream (William Gibson is @GreatDismal), to say nothing of the many hundreds of fans and followers who have Tweeted, Facebooked, Tumbled, Snapchatted, Vined, YouTubed, and Instagrammed his appearances. Spot-checking did not turn up a single North American in-store appearance by Gibson not documented by at least some video footage, and often the event is available in its post-produced entirety courtesy of the host venue — such is the case with both of the NYPL dates, as well as the Politics and Prose reading I attended. Add to this Gibson’s own interviews and media segments (there are dozens on this tour alone) as well as reviews, discussions, blog posts, and forum threads about the book — all pulled in its wake like the umbilical soul in Cayce Pollard’s memorable rendition of jet lag — and you have a landscape of social documentation and medial interaction that collectively generates an algorithmically amplified real-time archive of authorial presence."