"The fat is in the fire in God’s Own Country, with the Kerala government planning to tax junk food at 14.5%."

Kerala’s Fat Tax: Can it work? What will it take to win the fight against obesity?

"The fat is in the fire in God’s Own Country, with the Kerala government planning to tax junk food at 14.5%.

The ‘fat tax’ will be levied on burgers, pizzas and processed foods served in organised fast-food outlets, including international brands such as McDonald’s, Burger King, Pizza Hut and Domino’s.

The idea is to try and slash fast-rising obesity rates in the state. Right now, 28.1% of women and 17.8% of men in the state are either overweight or obese, putting Kerala a close second to India’s most obese state, Punjab. (Here, 29.9% of women and 18.2% of men are either overweight or obese)."