"...females are accountable for over 40% of all gym memberships in India, which may be surprising to some."

What to Expect in 2018 in Fitness Industry?

In my opinion, the industry is heading in the right direction and the growth of fitness service is really helping this.

"A revolution is happening. The Indian fitness industry is growing rapidly, and with 19% growth year-on-year, perceptions are changing in the marketing. Amongst men, bodybuilding training is increasing, with a variety of different exercises and sports focussing on well-being, health, body image and confidence also proving popular. Zumba, aerial yoga, aerobics and Pilates have become the trends of today with participation in combat sports such as kickboxing and MMA also on the rise. It seems today’s generation are looking to invest more in themselves, aiming to look and feel the best they can be. This may be triggered by the scale of the obesity and diabetes problems globally. With increased gym memberships and secondary spend, the industry is and continues to flourish.

To highlight, females are accountable for over 40% of all gym memberships in India, which may be surprising to some. Regardless of gender, fitness seems to be the trend on everyone’s lips and a luxury that has become the norm day-to-day."