"In the end, health care is more than a political issue; it is also deeply personal."

Health Care Voters May Surprise Us

"In the end, health care is more than a political issue; it is also deeply personal. Health problems can make anyone physically vulnerable, and many people financially so. For Americans with less education and financial means, navigating the system to get what they need is challenging, and many do not even bother to try. Apathy or lack of engagement in health care decision-making parallels their political disengagement.

The politics of health care reform, therefore, requires understanding differences in consumer priorities and designing policies to meet their most pressing needs."