Saturday, July 6, 2019

"...obese and inactive people prefer empowering campaigns, find them more motivating and less stigmatising."

Obesity has become the new normal but it’s still a health risk


"There has, to my knowledge, been no high-quality research comparing the actual effectiveness of shaming versus empowering anti-obesity, or pro-physical activity, campaigns.
However a number of studies show, unsurprisingly, that obese and inactive people prefer empowering campaigns, find them more motivating and less stigmatising."

2 comments:

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