"But given the government’s harsh record on e-cigarettes, this is just the beginning."

Is America Alone in its Vaping Hysteria?

"If the FDA is unwilling to reclassify e-cigarettes, then it should at least realize that flavors aren’t the culprit of this “epidemic.” According to their own estimates fruit and menthol-based flavors are now equally favored by high school students at 66 and 64 percent, respectively. Based on the consumption trajectory of their trend, menthol-based flavors would take over fruit flavors by next year. By 2020, the FDA could no longer claim that companies are attracting kids with fruity flavors if menthol becomes the most popular flavor.

But given the government’s harsh record on e-cigarettes, this is just the beginning. San Francisco has already banned e-cigarettes this year, while Michigan and New York just recently announced to outlaw all flavored e-cigarettes.

Perhaps if the U.S. were to consider more efficient approaches, as England has, and treat e-cigarettes like NRTs then more people would transition off smoking. This action by the administration sets a dangerous precedent that misleads people and can become disastrous for cigarette smokers looking to quit. Unfortunately for these people, things just got a whole lot harder."