"Okay, you're hit, Darnold," Kocher concedes. "We're gonna fix it. Keep driving."

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"For a moment, Kocker's power of suggestion works so well, Darnold not only keeps driving, he continues simultaneously firing his M-4 rifle out the side of the Humvee.
Then Darnold wavers. "I am hit!" he insists.
"Okay, you're hit, Darnold," Kocher concedes.  "We're gonna fix it. Keep driving."

Generation Kill 

by Evan Wright (Jul 1, 2008)