Humanomics?

http://www.tnr.com/article/politics/magazine/103952/happyism-deirdre-mccloskey-economics-happiness

Happyism

The creepy new economics of pleasure.

• Deirdre N. McCloskey

  
  
  "But nowadays there is a new science of happiness, and some of the psychologists and almost all the economists involved want you to think that happiness is just pleasure. "