http://blogs.scientificamerican.com/observations/2012/09/26/can-we-shrink-portions-and-the-obesity-epidemic-with-psychology/

Can We Shrink Portions (And the Obesity Epidemic) With Psychology?

By Katherine Harmon | September 26, 2012 |  

SAN ANTONIO, Texas—Eating might seem, principally, like a simple, primal act. We get hungry; we eat; we’re full. But surprising new research suggests that our habits, previous experiences, and our desire to conform to social norms helps determine not only how much we eat, but also how full we feel later on. The findings were , presented September 24 at the Obesity Society Annual Scientific Meeting in San Antonio, Texas.