Businessweek Cover Depicts Best Buy Zombies
October 18, 2012
A Bloomberg Businessweekfeature story chronicles the history of Best Buy, and it features a cover image that suggests that the electronics retailer is attempting to come back from the dead.
"Most provocative is the issue’s cover: It features an illustration by Nathan Fox—known for his contributions to Marvel comics—that depicts a horde of zombies clad in Best Buy’s signature blue polo shirts. The image contains the words “Big Box Zombie,” suggesting that the electronics retailer is attempting to come back from the dead.The story, which was posted online Thursday, describes Best Buy as a latecomer to e-commerce trends that lost market share to Amazon and other online retailers while it maintained a focus on big-box stores. But it also suggests that “Best Buy has time to right itself,” as it has $50 billion in revenue, a dominant share of its market, and a strong balance sheet. Furthermore, online retailers could lose some of their pricing advantage as more states force them to levy sales taxes, the magazine reported.
Analysts told the news outlet that Best Buy needs a differentiator—some sort of offering or experience unavailable online or at another store. Both Joly and Schulze have cited improved customer service as a solution."
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