http://www.ncbi.nlm.nih.gov/pubmed/23803137

N Engl J Med. 2013 Jun 26. [Epub ahead of print]

The FDA's Graphic Tobacco Warnings and the First Amendment.

Orentlicher D.

Source

From the Hall Center for Law and Health, Indiana University Robert H. McKinney School of Law, and the Indiana University School of Medicine - both in Indianapolis.

Abstract

In the past, constitutional principle gave the government broad authority to regulate tobacco or pharmaceutical advertising. The state's power to safeguard the public health was strong, and companies' freedom to plug their products was weak. But the Supreme Court has changed course. Whereas it once did not view "commercial" speech as the kind of speech the First Amendment protects, it now gives businesses nearly the same rights to market their goods as it does individuals to speak their minds. And as the Court has broadened corporate freedom to advertise, it has narrowed governmental power to preserve the public's health.