Cardboard cutout of doctor and nurse pointing at fresh fruit leads to 20% sales boost

Cardboard cutout of doctor and nurse pointing at fresh fruit leads to 20% sales boost

Cardboard cutouts of a real-life doctor and nurse pointing to fresh fruit led to a 20% sales rise in ­Morrisons in Salford, Gtr Manchester.

Nurse specialist Sister Hayley Pritchard and obesity consultant John New are usually busy at Salford Royal Hospital, but their carbon copy cut-outs are working overtime promoting healthy eating at the store .

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