Why Some Obesity Awareness Campaigns May Lead To Weight Gain, Not Weight Loss

"'There is quite a substantial body of research showing it is not really very much fun being an overweight person in this climate,' Robinson told The Guardian. 'It is a stigmatized condition. Realizing you are an overweight individual is in itself likely to be quite stressful and makes making healthy choices in your lifestyle more difficult.'

Because of this, public health interventions must be very careful when approaching the topic of obesity. Even though many would think that raising awareness would compel people to take action to lose weight, the opposite is in fact happening. And it’s happening a lot."