When more is less: Why women’s clothing sizes make no sense
"Enter the era of vanity sizing. Clothing manufacturers realized that they could flatter consumers by revising sizes downward. The measurements that added up to a size 12 in 1958 would get redefined to a size 6 by 2011. And different manufacturers defined sizes differently too — a fascinating New York Times graphic from 2011 shows how a size 8 waist measurement could differ by as much as 5 inches of cloth between different designers."
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