Reducing Portion Sizes Cited as Key to Obesity Control
"We consistently found that 14% to 33% of customers accepted the downsizing offer, and they did so whether or not they were given a nominal 25% discount."
"It sounds a bit counterintuitive because we think of fast-food consumers as 'value maximizers' — they are there to get as much food as possible," Dr Schwartz told Medscape Medical News.
"But people recognize that portions are too big, and if you just offered people smaller portions, I think some percentage of customers would really welcome this change, and they might be more willing to come into a fast-food restaurant because they know they can get smaller portions and not feel sick about overeating."
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