Will Fast Food Die Before It Kills Us All?

By Naya Clark  |  December 31, 2015  |  11:00am

"Fast food as we know it isn’t going away, but it’s definitely changing, and on a global scale. Consumers want more transparency in the nature of the ingredients they are putting into their bodies, yet they also want quality food that’s freshly prepared and served just as quickly as ever.

The main demanders of health conscious choices? Millennials. Those born from the early 1980s to the early 2000s are who most chains look to for feedback. Unlike their baby boomer counterparts, the youngest generation up to the age of 35, are more health conscious ethical eaters."