"The media’s inability to resist a great narrative gives companies like Theranos a public relations boost that their science alone might not warrant."

The Theranos scandal should be a wake-up call. Here are 4 reasons it won’t be

Rebecca Robbins"The glowing corner-office profile is a tried-and-true genre in business journalism, and it’s easy to see why: The personal story of the latest “it” CEO can bring life to a boring world of valuations and financings.But there’s a downside, too: The media’s inability to resist a great narrative gives companies like Theranos a public relations boost that their science alone might not warrant."