"Rising concerns about obesity, particularly in western markets, have also heralded the threat of a clampdown on marketing activity by snacking and confectionery companies."

Butterkist swallowed by Germans as KP adds popcorn to larder

"Popcorn brands now market themselves as healthier alternatives to potato crisps, reflecting consumers' growing appetite for foods containing lower quantities of sugar and salt.

Rising concerns about obesity, particularly in western markets, have also heralded the threat of a clampdown on marketing activity by snacking and confectionery companies."