Sep 7, 2012 3:10pm
Government Zombie Promos Are Spreading
The government’s zombie apocalypse is spreading and could come to an emergency-management center near you.
A few weeks before the government’s Zombie Awareness Month in October, FEMA’s monthly webinar Thursday discussed the success of the Centers for Disease Control’s zombie-preparedness campaign and how other centers can use pop culture references – even fictitious ones like the walking dead – to promote gearing up for real disasters.
Almost 400 emergency-management professionals tuned in nationwide, according to an official at the Federal Emergency Management Agency.
“Zombie-preparedness messages and activities have proven to be an effective way of engaging new audiences, particularly young people who are not familiar with what to do before, during or after a disaster,” Danta Randazzo of FEMA’s individual and community preparedness division said during the webinar. “It’s also a great way to grab attention and increase interest in general.”
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