"Simply put, if you need to raise money on Kickstarter, it helps to have fifty thousand Twitter followers, not fifty."
Pick up a spot welder and join the revolution.
BY EVGENY MOROZOV
"Simply put, if you need to raise money on Kickstarter, it helps to have fifty thousand Twitter followers, not fifty. It helps enormously if Google puts your product on the first page of search results, and making sure it stays there might require an investment in search-engine optimization. Some would view this new kind of immaterial labor as “virtual craftsmanship”; others as vulgar hustling. The good news is that now you don’t have to worry about getting fired; the bad news is that you have to worry about getting downgraded by Google."
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