"Some people I talked with thought charm was synonymous with 'cool.' In fact, the two, charm and cool, are all but opposed."

Life’s Little Luxury

Charm makes the world seem a more enticing place—but it is going the way of chivalry, good manners, and unmotivated kindness.

Some people I talked with thought charm was synonymous with “cool.” In fact, the two, charm and cool, are all but opposed. Cool aims for detachment, distance; charm is social, bordering on the intimate. Cool is icy; charm warm. Cool is costive; charm often ebullient. Cool doesn’t require approval; charm hopes to win it. Cool began life in jazz under the great saxophonist Lester Young, who first used the term, but it soon descended to the argot of drugs. Cool gave way to hip and hep. In Dave Frishberg’s song “I’m Hip,” the singer proclaims that he watches “arty French flicks with [his] shades on” and is so hip “I call my girlfriend ‘Man.’ ” Miles Davis was cool, Louis Armstrong charming.