Monday, July 16, 2012

Zombie allusions: They just keep on coming-Change zombies? I guess you've got to know the code

http://www.btobonline.com/article/20120716/STRATEGY02/120619995/defeating-the-change-zombies#seenit


Defeating the change zombies
Innovation and knowledge cloning are key ways savvy marketers maintain control


July 16, 2012


"Change management today is more like battling a zombie. A new change comes about, it's knocked dead with a new tool and then another “change zombie” sneaks up around the corner. Sound familiar?

There are several key skills that savvy digital marketers possess today to win against the change zombies."

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