Facebook Goes Gunning for Zombie “Likes”
AUGUST 31, 2012 AT 9:00 AM
"Facebook is a ginormous site whose primary currency is “Likes.” So, of course, it has a counterfeit “Like” problem.
Now Mark Zuckerberg and company say they’ve figured out how to crack down on zombie “Likes,” via “automated efforts” that will zap the bogus ones.
A blog post announcing the move says that most people won’t notice the change, because “on average, less than 1% of likes on any given Page will be removed.”
But I bet that some big brands and/or personalities that have many millions of “Likes” may see their numbers chopped more dramatically."
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