http://www.csmonitor.com/USA/2013/0220/Postal-Service-plans-all-weather-clothing-line-Smart-move-or-desperation
Postal Service plans all-weather clothing line: Smart move or desperation?
You might not have thought 'haute couture' the last time you saw your postman, but that's about to change. The Postal Service is promising all-weather gear embedded with military tech.
The US Postal Service, known more for its stalwart reputation – and financial woes – than its vanguard fashion sense, announced Tuesday it is launching a fashion line as part of an effort to generate revenue and build brand reputation. The surprise move has retail analysts impressed – and doubtful.
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The beleaguered agency reported losses nearing $16 billion last year and is scrambling to close a $20 billion budget gap in 2013. As part of that plan the Postal Service recently announced it will end Saturday mail delivery this summer, a move that will cut 22,000 jobs and save $2 billion.
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