Wednesday, February 27, 2013

"social engineering disguised as product engineering"

http://online.wsj.com/article/SB10001424127887324503204578318462215991802.html


Is Smart Making Us Dumb?

A revolution in technology is allowing previously inanimate objects—from cars to trash cans to teapots—to talk back to us and even guide our behavior. But how much control are we willing to give up?


But many smart technologies are heading in another, more disturbing direction. A number of thinkers in Silicon Valley see these technologies as a way not just to give consumers new products that they want but to push them to behave better. Sometimes this will be a nudge; sometimes it will be a shove. But the central idea is clear: social engineering disguised as product engineering.

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