Call for ban on junk food gimmicks
MATT STEWART
"The idea of banning free toys and characters sometimes makes me think these people have forgotten the joys of childhood."
She said past campaigns like the Milky Bar Kid and Cookie Bear had given a generation of kids fond childhood memories.
In New Zealand, Mars, Coca-Cola and Nestle all had policies of not targeting food ads at children.
Ultimately, controlling what children ate was a parental responsibility, she said.
"Children don't stroll in to McDonald's on their own."
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