What Graham Crackers Can Teach Us About Whole Foods
By Dana Logan | August 1, 2012
"It is perhaps a fitting irony that today Graham’s name is best known for its association with Graham Crackers—the key ingredient, alongside sugary marshmallows and chocolate, in that beloved campfire treat, a s’more. If Grahamism teaches us anything about today’s food reformers—and I think it does—it’s that there are dangers in sermonizing to the undisciplined masses. Ultimately the modern food movement and its progressive champions may find themselves confronted with the same problem. In their zeal, their mission becomes a fad, a commodity to be consumed en masse, no more healthy than the Graham crackers in a s’more. It satisfies our needs in the short-term, but always leaves us wanting more."
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