MARKET REPORT: Hyundai’s zombies ad boosts sales at media group Future
By ROB DAVIES
What will you do when the zombie apocalypse comes? Media group Future thinks it has the answer. It has built a zombie-proof car in partnership with South Korean auto firm Hyundai, a fearsome little motor covered in spikes and defensive armour.
This isn’t a new automotive venture targeting customers with a phobia of the undead, but Future’s idea of how advertising will work in, well, the future.
The stunt was Future’s way of helping Hyundai’s rather sweet little runabouts gain a bit of street-cred among the younger generation by linking up with popular zombie TV series The Walking Dead.
Read more: http://www.thisismoney.co.uk/money/markets/article-2237586/MARKET-REPORT-Zombies-boost-sales-Future.html#ixzz2DA0TWCWY
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