Dr. Pepper: "10 is the new zero"

http://www.pressdemocrat.com/article/20121219/APF/1212190710

Dr Pepper maker fills out 10-calorie lineup

By CANDICE CHOI
AP Food Industry Writer

Published: Wednesday, December 19, 2012 at 5:42 a.m.

Last Modified: Wednesday, December 19, 2012 at 5:42 a.m.

NEW YORK - When it comes to the calories in diet soda, Dr Pepper thinks 10 is the new zero.

Starting next month, the country's No. 3 soft drink company plans to roll out 10-calorie versions of its five big biggest soda brands: 7-Up, Sunkist, Canada Dry, RC Cola and A&W Root Beer. The drinks are an extension of its Dr Pepper Ten, which was launched last year as a better-tasting alternative for men who don't like the image or taste of diet soda.