FTC Reports Food Marketing to Children Down 19.5%
Commission urges holdout companies and media to self-regulate
Nutrition watchdogs should be pleased. Food companies are spending less money marketing to children and youth, a new Federal Trade Commission report found. Compared to 2006, food marketing targeting 2- to 17-year-olds dropped 19.5 percent to $1.79 billion in 2009.
Most of the decrease came from fewer ads on TV. At the same time, food companies increased by 50 percent spending in new media, such as online, mobile and viral marketing, which are cheaper than TV.
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