"In Mexico, sugar is love."

The fattest nation on earth: Mexico's desperate battle with the sugar addiction that is crippling and killing millions

With five million clinically obese people living in Mexico City alone, the government introduced the levy to combat the problem - and now the UK is looking to follow their example

"She said: 'In Mexico, sugar is love. Parents see how happy it makes their children and so they give it to them over and over again. There are many socio-economic reasons too including that often those who are poor cannot afford a healthy diet and the food they can buy is piled high with sugar.'"