"Ironically, in a world of constant 'social' media, we are cellularized, competing for attention and isolated in discrete moments of it, which must be continually renewed."

The Rise of the Promotional Intellectual

"As promotional intellectuals, we internalize risk as part of our market-thinking, so our success or failure in jobs or publishing is our luck or our problem, not one of the profession or world. Ironically, in a world of constant 'social' media, we are cellularized, competing for attention and isolated in discrete moments of it, which must be continually renewed. It takes us from the long scholarly cycle of research and the perdurability of scholarship to the temporary segment, pulling us into the 24/7 world, in which all of our attention is conscripted into the never-subsiding pulse of the market."