RIP: “Jazz and Justice”: “We have to stop the hemorrhaging” (HT: AP)

http://www.washingtonpost.com/lifestyle/style/wpfw-fm-will-undergo-radical-change-to-a-more-mainstream-lineup-of-programming/2012/11/30/ed0583d6-3b34-11e2-8a97-363b0f9a0ab3_story.html?hpid=z3

WPFW-FM will undergo radical change to a more mainstream lineup of programming

By Paul Farhi, Published: November 30

Next week, the station will undergo its own radical change, as it moves from an eclectic lineup of homegrown talk shows and musical programs to more mainstream syndicated programming in a bid to win back listeners and their pledge dollars.

“We have to stop the hemorrhaging,” said Tony Norman, chairman of the community board that oversees the station. “We’re losing money and audience. We have to make these changes.”

Among other changes, the station (heard at 89.3 FM) will move its weekday jazz programs from daytime hours — the most popular in radio — and add nationally syndicated news-talk shows in their place.

The jazz and other music programs that gave the station its singular identity and slogan — “Jazz and Justice” — will move to nights or weekends, typically the lowest-rated periods in radio.