From U Wisconsin-Madison: New media landscapes and the science information consumer

http://www.ncbi.nlm.nih.gov/pubmed/23940316

Proc Natl Acad Sci U S A. 2013 Aug 12. [Epub ahead of print]

New media landscapes and the science information consumer.

Brossard D.

Source

Department of Life Sciences Communication, University of Wisconsin-Madison, Madison, WI 53705.

Abstract

Individuals are increasingly turning to online environments to find information about science and to follow scientific developments. It is therefore crucial for scientists and scientific institutions to consider empirical findings from research in online science communication when thinking about science in the public sphere. After providing a snapshot of the current media landscape, this paper reviews recent major research findings related to science communication in the online environment and their implications for science in the 21st century. Particular emphasis is given to the bias introduced by search engines, the nature of scientific content encountered online, and the potential impact of the Internet on audiences' knowledge and attitudes toward science.