http://www.ncbi.nlm.nih.gov/pubmed/23643789

Transfus Med Rev. 2013 Jul;27(3):154-65. doi: 10.1016/j.tmrv.2012.11.002. Epub 2013 May 3.

Transfusion and blood donation in comic strips.

Lefrère JJ, Danic B.

Source

National Institute of Blood Transfusion, Paris, France; French National Blood Service Bretagne, Rennes, France. Electronic address: jeanjacqueslefrere@orange.fr.

Abstract

The representation of blood transfusion and donation of blood in the comic strip has never been studied. The comic strip, which is a relatively recent art, emerged in the 19th century before becoming a mass medium during the 20th century. We have sought, by calling on collectors and using the resources of Internet, comic strips devoted, wholly or in part, to the themes of transfusion and blood donation. We present some of them here in chronologic order, indicating the title, country of origin, year of publication, and names of authors. The theme of the superhero using transfusion to transmit his virtues or his powers is repeated throughout the 20th century in North American comic strips. More recently, comic strips have been conceived from the outset with a promotional aim. They perpetuate positive images and are directed toward a young readership, wielding humor to reduce the fear of venipuncture. Few comic strips denounce the abuse of the commercialization of products derived from the human body. The image of transfusion and blood donation given by the comic strips is not to be underestimated because their readership is primarily children, some of whom will become blood donors. Furthermore, if some readers are transfused during their lives, the impact of a memory more or less conscious of these childhood readings may resurface, both in hopes and in fears.